L'Oreal has announced they've been moving forward with your purchase of cosmetics organization Urban Decay. L'Oreal is hoping as a result of acquiring Urban Decay to succeed in a younger market and produce a new niche in specialised cosmetics. President of L'Oreal Luxe, Nicolas Hieronimus believes the fact that Urban Decay satisfies younger ladies looking for makeup throughout playful colors.
It is without a doubt estimated that L'Oreal will probably purchase Urban Decay with regard to $250 to $300 k. Urban Decay has proved to be worth it by earning three times their revenue merely because were acquired in 2009 from Castanea Partners. L'Oreal is longing for regulatory approval by tardy December.
One concern Urban Decay fans might have is if the company will continue cruelty-free under the L'Oreal coverage. While L'Oreal has shifted greater expense into alternative methods to animal testing it's always widely known that the cosmetics giant holds testing makeup ingredients at animals. In recent months Downtown Decay was awarded by PETA for taking out of China where pet dog testing in mandatory. Urban Decay has explained that their makeup and beauty products it's still cruelty-free. L'Oreal also owns other brands much like the Body Shop and Giorgio Armani that are fitted with still remained free by animal testing.
Will enthusiasts of Urban Decay become disappointed by L'Oreal's select?
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