Recent celebrity businesses have signified a trend with the health and beauty business of celebrities moving above endorsements to branding products and often, taking part ownership from the items they are marketing, such as Jennifer Aniston along with Katie Holmes.
In an upmarket interview with the Examiner, Nicole Desir, Vice Us president, Brand Management, Beanstalk, offered insight into this completely new celebrity beauty business pattern, and why celebrities and even beauty leaders are bringing branded products to your market that offer consumers an exceptional, personal experience.
For decade, Nicole Desir has long been diligently toiling behind your scenes at Beanstalk, the Omnicom-owned licensing bureau that represents world-class corporate brands for instance Cover Girl and Maximum Factor, as well while celebrity clients including Salma Hayek, Paris, france Hilton, Iman, and Carmindy. Nicole is answerable to the strategy development and implementation for the Salma Hayek Health not to mention Beauty program launched in your U. S. in 2011 specifically at CVS Pharmacy, and was integral during the expansion of the Mary-Kate in addition to Ashley licensing program right into cosmetics and fragrances. Previous to joining Beanstalk, Nicole handled brands such as Victorias Solution Beauty and Elizabeth Arden, and since joining Beanstalk a decade ago, has led different client programs.
The celebrity beauty business shows no sign of delaying, with celebrities such since Salma Hayek, Katy Perry, Sweetheart Gaga, and Drew Barrymore, amongst others, bringing branded products in the beauty market that deliver consumers and fans an exclusive, often personal, experience. "Forbes" tapped into Nicoles vision of the latest celebrity beauty business trend within a recent Q&A. Celebrities are generally realizing branded lines in makeup, fragrance and on now Rihannas case, design, offer more long-term brand sustainability as opposed to the flash-in-the-pan popularity gained by product endorsements only.
Interviewing Nicole Desir, who has been to blame for uniting consumers with the products from the various celebrities they follow, was a lot more like having a conversation with the old friend, one who works inside the beauty field and the opposite who brings the brands into the market. Having read your girlfriend detailed interview in Forbes, there were not very many questions I had quit to ask.
EX: Katy Perry-her fragrance didnt be smart, her false eyelashes gained some negative reviews-how can these affect sales?
ND: Picking the best partner is important for both celebrity and the manufacturer to attenuate any negative experience the patron may have and to generate great products up prominent.
EX: Do you observe this trend of super star beauty branding continuing?
ND: Absolutely, celebrities are trying to find ways in which to stay consumers minds as long as is possible. Using a hot media presence is helpful, but companies want designs that are aspirational for some time.
EX: Any new celebrity brands ahead that hasnt hit any media yet?
ND: Sure, makeup artist, Carmindy of What not to ever Wear on TLC may be developing a makeup lines for 10 years nowadays, a sort of reemerging magnificence trend of smaller lines involved with makeup artists from many past, however details for this have not been released to your media yet.
This occurrence of celebrity HBA corporations is nothing new around the beauty industry, designers, facial foundation artists, and hair stylists are already using licensing to provide their brands into products for several years now. Giorgio Armani Cosmetic makeup products, Vera Wang Beauty, Bobbi Red Cosmetics, Sally Hershberger Hair Health care and Christian Louboutin Cosmetics are very a continuation of the long-standing, but not often spoken of dynamic during the health and beauty market place, a celebrity business development not changing anytime in the near future.
Many of the beauty products listed above can be located on Long Island during CVS, Ulta Beauty throughout Levittown and Garden Urban center and Sephora in Lawn City and Manhasset.
Thank you Nicole Desir for spending some time to provide us with all of your current insight into celebrity branding in the health and beauty sector.
Deirdre Haggerty, JUST ABOUT ALL RIGHTS RESERVED. No element of this article may turn out to be reproduced without prior crafted permission and consent with the author or Clarity Handheld Group LLC, DBA Examiner. com.
The source receives no compensation out of any PR Firm with the above recommendation and is just not responsible for any issues, positive or negative, that might occur. Follow Deirdre with Twitter or like the girl Facebook fan page, Check with the Pro, for much more professional beauty advice.
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