How often ever walk by a cosmetic counter with no second glance because it all looks plain? Such is mostly a trouble for major aesthetic manufacturer Clinique. This sections, born in 1968 and then the baby of Estee Lauder Businesses, is often looked over as boring because emphasis on creating terrific skin... instead of just simply covering it.
The counters most likely is not aesthetically pleasing. There most likely is not techno music blaring within the background and yes, that sales associates still put on those white lab layers. But they also know a product or two about ideal skincare, and when it arrives at cosmetics, skincare is the single vital step. Color makeup only is visually nice when theres a taken care of canvas to use it. Clinique is a firm that prides itself for its infamous 3-step skincare solutions for differing skin type.
Clinique isnt the actual victim of Makeup Bias. Brands like Estee Lauder include the stereotype of old lady whilst others such as Clarins and Elizabeth Arden in many cases are ignored for the showy, more luxury brands in which depict a snobbiness most people deny possessing but secretly are satisfied with. Come on, ladies, provides be honest with ourself.
Im not suggesting every one of us run out, visit such counters, and begin any upheaval against brands want MAC. Im proposing we keep more connected with an open mind concerning brand buying. Instead of loyalty about the seems cool or no matter what compact powder looks the prettiest when removed from the handbag, try different things. Its always the underdog with pleasant surprises.
What ya think? Have you ever turned your mind away from an entire brand since you thought it wasn't dodgy enough? Let me know from the comments section below and Tweet me @CristineCal.
Disclaimer: Me not work for, or possibly am sponsored by, some of the brands mentioned in this. Yes, I freely speak with regards to brand equality without becoming paid! Fancy that, yall!
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