UK skincare company Rodial could be the latest company to be scrutinized by your Advertising Standards Authority. Rodial produced an ad featuring presenter Mila Kunis in the woman's underwear. The Rodial ad was for that body sculpting cream and additionally featured the slogan 'Get Mila Kunis' Esquire glance, streamline your bum, thighs and tummy using this A-list must have. '
The ASA provides attacked the ad as they feel the ad means that Mila Kunis looks the manner she does due to using the Rodial entire body sculpting cream. The ASA comes across as being that Rodial is imparting consumers false expectations. Rodial taken care of immediately the complaint by offering the menu of active ingredients that make the item work. The ASA is not happy as they feel the ad still means Mila Kunis achieved her figure from using the body sculpting ointment.
Rodial is one of several skincare and beauty companies being chastised by the ASA. Recently an ad highlighting Natalie Portman for Dior mascara was banned with the excessive airbrushing of Portman's total eye lashes. L'Oreal has also felt the wrath in the ASA for excessive airbrushing for Julia Roberts and Rachel Weisz to market their skincare products.
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