Birchbox unveils world wide rebranding (Photos)

Birchbox, Americans number 1 beauty and lifestyle compartment subscription service, announced for June 4, the unveiling within the brands new global identity established to reflect the growth and evolution of your Birchbox business. Along by having a new look, the brand name has launched site developments, which will help to interact with consumers in their shopping experience together with the discovery of new beauty and personal maintenance systems sold exclusively through the particular Birchbox site.

We attempt to build a brand i . d . that reflects the 360 diploma Birchbox experience, our company personality and discovery store vision, and couldnt be more thrilled to keep growing Birchbox with our new appearance and feel, Katia Beauchamp, Co-CEO in addition to Co- Founder, Birchbox shares aided by the Makeup Examiner readers.

The Birchbox rebranding features a chic new appearance that is a herbal progression to reflect a brandname that has grown upwards. While the new seem is chic and state-of-the-art, it still retains that fun feeling which can be synonymous with Birchbox. On top of the stylistic changes made together with the branding revamp, Birchbox has made key updates into the site experience, which may include more personalization, improved searches in addition to a favorites feature.

Readers are you currently excited? Guess what there is more news! Birchbox includes partnered with Color Golf iron and launched on Summer 4 The Wanderlust Assortment ($8)! The exclusive tones, custom blended by your Birchbox editors, are an innovative category of nail lacquer, light neons.

The different colors are:

• London Calling - A sunny green that produces us think of any citys many grassy knolls, primarily Hyde Park.
• Reign in The country - A fiery reefs that evokes hot summertime days under blazing sun along side the Mediterranean.
• Pardon My This particular language - A charming crimson thats an ode towards breathtaking beauty of Provencal lavender career fields.
• Mod in Manhattan - A superb off-white that represents the glow from the mega-watt city at night time.

The Makeup Examiner is off to return and play some far more at Birchbox. Readers might join The Makeup Examiner within Birchbox website.

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