Drybar launches products to complement boffo blowout business

Drybar, the manufacturer that put blowouts relating to the beauty map, today (Jan. 4) announced the introduce of its first-ever production, which will be advertised exclusively at Sephora, QVC together with Drybar locations nationwide starting up March 2013, and in http: //shop. thedrybar. com start today.

Founder Alli Webb, a good longtime professional stylist, spent several years having a complete line of appearance products and tools to assist Drybar stylists throughout the country achieve the perfect blowout. "After trying virtually any existing product line, " suggests Webb, "I just couldn't find whatever we were looking for to pay our very specific doing your hair needs. So I partnered with among the best labs in the world for making exactly what we necessary at Drybar. "

In preserving the bar theme, each product have been aptly named, from the "Hot Toddy" Temperatures Protector & Frizz Fighter for the "Half Pint" Round Brushes on the "3-Day Bender" Curling Straightener. Each product has happen to be painstakingly tested and tweaked with the help of more than 1, 000 Drybar stylists together with developed in collaboration by means of Drybar investor and mother board member, Janet Gurwitch, that is also the founder in addition to former CEO of Laura Mercier Cosmetic foundations. "Alli's vision and passion happens to be impressive to watch, " states Gurwitch, "She has identified a real niche on the market and the performance of those products is truly similar to nothing I've ever experienced in hair-styling. "

The initial launch features nine styling products:

• Happy Hr Shampoo - Blowout Wash ($23)
• Happy Hour Conditioner - Weightless Conditioner ($23)
• Hot Toddy - Warm Protector & Frizz Mma fighter ($33)
• Southern Belle - Volumizing Mousse ($25)
• Cream Soda - Smoothing Lotion ($27)
• The Chaser - Glimmer Pomade ($28)
• 100 Proof - Smoothing Engine oil ($35)
• Money Maker - Adaptable Hold Hairspray ($25)
• Detox - Free of moisture Shampoo ($20)

And reasoning better styling tools:

• Buttercup - Hair dryer ($190)
• The 3-Day Bender Straightening Iron with rotating clip or barrel ($125)
• Smooth Operator Flatiron ($125)
• Lemon Drop Drenched Brush ($15)
• Full not to mention Half Pint Around Brushes ($40/$35)
• Hold Me Scalp Clips ($16)
• The A . m . After Shower Cap ($16)

Drybar riased the bar on beauty salon services for customers away from home by zeroing in relating to the simple concepts of basically no cut, no color, only just blowouts. The idea was a drug free for founder Alli Webb, any long-time professional stylist, from lifetime of frustration overpaying for the purpose of blowouts at traditional salons.

There are 25 Drybar locations within the country (one right with Sunset Plaza in To the west Hollywood, next door to movie star paint shop Blushington) which can be favored by many celebs, including Cindy Crawford, Emma Roberts, Jennifer Really enjoy Hewitt, Zooey Deschanel, Went up McGowan, Jessica Lowndes, Eliza Dushku, Whitney Town, Maria Shriver, Nicky Hilton and more.

Appointments can possibly be booked online at world wide web. thedrybar. com.

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