Thursday, January 21, 2016


L'Oreal Paris desires to keep you looking attractive with tips and goods from beauty experts on an internet site recently re-launched in union with AOL. OrealParisUSA. com will be the first major beauty site to get responsively designed for all of devices, enabling users to easily navigate of their desktop, mobile phone or perhaps tablet. The site faultlessly transitions, instantly reformatting to make users with a superior on-the-go experience, no really make a difference when, where or that they choose to engage. At the same time, the site will dynamically adjust to any future device, meaning the brand and its particular customers will never slide behind.

The custom, comprehensive service shares tips and products built to match the profile of every user. The site "remembers" this level of detail, ultimately following each subscribed user's journey across gadgets. For example, if a user chooses "green eyes" from her pc, the site will advocate complementary cosmetic products and educational content on her behalf phone while she's within the drugstore aisle.

"L'Oreal Paris' assignment, as the leader inside beauty product innovation, may be to help women become most of the most confident and amazing. Today we are applying identical expertise to our digital presence considering the debut of the unique LOrealParisUSA. com, " reveals Karen T. Fondu, Web design manager of L'Oreal Paris US. "We know the means women shop and stay is changing rapidly day to day so we created the last word digital beauty experience the fact that seamlessly adapts to the woman needs. This is the particular first-ever personalized, totally responsive site designed to revolutionize the way adult females experience beauty and help them become their particular beauty expert. "

Barry Wacksman, EVP, Leading Growth Officer at R/GA, a digital agency behind the particular site's re-launch, explains, "The completely new LOrealParisUSA. com was constructed with responsive design, so that irrelevant of how users access the web page, they will experience the identical beautiful content. " They continues, "The launch represents a wide-ranging collaboration between L'Oreal Paris, france , and R/GA, and when using the latest technologies to tailor and optimize user suffers from, we've built a best-in-class, device-friendly resource that adapts to match every woman's preferences plus needs. "

Discover your inner beauty

Once on the webpage you can check out and about topics such "My Charm Picks, " which gives you up-to-date editorial coverage, "Beauty Library", for advice belonging to the world's leading beauty specialists, or "Genius Tools and Consultations" to receive news, inspiration and knowledge.

My Beauty Picks
This allows you to identify the right items, regimens and looks according to your individual characteristics. As an alternative to a complicated survey, the popular site offers a highly-visual dashboard which users to enter private data effortlessly. If you feels glamorous 1 day but adventurous the following that, you can easily change your look preference to receive current product picks and details. The site even registers the present weather forecast and gives you product suggestions and expert advise for fighting frizz on your rainy day or keeping a makeup meltdown within the heat.

Beauty Library

This gives informative articles and engaging videos that may be filtered by category, and can help you explore products and homework trends that inspire these products. It features richly dazzling imagery and up-to-date content to read simple things like a high-end over the internet magazine.

L'Oreal Paris teamed up with AOL to make sure that LOrealParisUSA. com is offering up-to-the minute, trend-focused natural beauty editorial. This exclusive partnership includes article marketing and syndication on AMERICA ONLINE StyleList's Beauty Bar a passionate section of the site that may include L'Oreal Paris-driven articles or reviews, how-to videos and slideshows.

"We're thrilled to partner with this kind of iconic brand like L'Oreal Paris and so are excited to help re-launch their site by giving high-quality content that may deliver personalized beauty strategies, advice and more, " states Brad Elders, SVP, Eastern Coast Sales, AOL. "As the actual brand company, AOL is in the flooring buisingess of creating unique and tailored content for the clients. That, coupled when using the power of our 'network ', not only allows us the capability to create, but to additionally syndicate that content upon our network on web sites includingStyleList. com. "

Genius Instruments and Consultations

The on the web consultation suite features pro advice from L'Oreal Paris' roster about consulting beauty pros like makeup artist Billy H., hair stylist Johnny Lavoy, skin color Dr. Gervaise Gerstner, nail bed expert Tom Bachik as well as hair colorist Christophe Robin the boy wonder. This section of the website also includes diagnostic tools for picking the proper skincare regimen or most suitable shade of hair colouring.


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