Pasadena convection center was filled with makeup pros and effectively as makeup junkies.
The International Make-Up Artist Trade Show certainly is the make-up worlds biggest get together. Thousands of make-up musicians and artists, vendors and enthusiasts examine display and collect the most effective the industry is providing. Make-up pros from model and film (including Oscar, BAFTA in addition to Saturn award winners) produce education and demonstrations on IMATS, and new solutions often debut there. IMATS also includes make-up museum and some sort of Afterglow party, where trade-show friends can socialize.
Before IMATS, there seemed to be no trade shows specifically made for make-up artists, although cosmetic companies had expressed a need to have such an event. Through response, Make-Up Artist magazine founder Michael Key held the pioneer IMATS in August 1997 in California. It allowed artists that will customize what they had to see and it offered a diverse mixture of products, demonstrations and learning from industry leaders.
Like Make-Up Musician and performer magazine, IMATS continues to show and connect make-up artists from across the world. The show is stored six times annuallyin California; New York; London; Vancouver, M. C.; Sydney; and Toronto.
Beauty keynoter Joanna Schlip is mostly a fashion-industry veteran whose perform spans runway to crimson carpet to major manufacturer campaigns. Christina Applegate, Avoi Longoria and Laura Linney are generally among her celebrity consumers; she has done create for H&M and Victorias Mystery and commercials for CoverGirl along with LOral. Her work has appeared stylish and on the runways meant for Chanel and Versace.
Face Off of contestants will share their experiences to the show; additional panel negotiations include top L. A NEW. agents talking about experienced representation and movie make-up musicians and artists discussing RED film know-how. Stila Cosmetics, meanwhile, portions its popular runway make-up exhibit. And as always, make-up companies will unveil services and tools and offer discounts with the show.
A make-up effects room is time for Exhibit Hall Two. Right now there youll find industry commanders doing live demos, plus movie and TV creations during the Make-up Museum. That hall may also be home to the Battle of your Brushes student make-up competitors, where international make-up students race to build winning looks. This years new beauty-category theme could be the Elements; the character-category subject is Oz.
Sited out of www. imats. net
Make-Up Artist Magazine
www. makeupmag. comMake-Up Artist Magazine is without a doubt read in 50 countries globally and was created through 1996 by Emmy Earnings Winning make-up artist Ellie Key.
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The International Make-Up Artist Trade Show: Make-Up Artist
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