Fresh-face elegance, singer and songwriter, Kat Edmonson, whose Decide to use to the Sky and Child, Its Cold Outside lead the charts, will function as next ambassador for bareMinerals freshest generation of its "Be a fabulous Force of Beauty" stand.
As a follow-up towards the blind casting that kicked there are various "Be a Force about Beauty" campaign in Autumn 2011, bareMinerals has been about the hunt for new allows of beauty; women this inspire, energize and consume. Through this evolved program, bareMinerals seeks to share the average person stories of women that contain inspired them, and often, hopes to introduce these women to some larger audience that allows you to share their discovery and also inspiration.
This idea first found life last April at the same time Leslie Blodgett, executive chairman associated with Bare Escentuals, was playing a radio interview utilizing Kat Edmonson on NPR all through her daily commute. "I listen to the radio on a regular basis, but this was diverse, " says Blodgett. "She has been different; her voice, their storyshe immediately touched my own soul. "
Kat Edmonson's Story
A The state of texas native, Edmonson's poignant jazz-inspired words defy genre, earning him / her legions of fans each of those in her home express and nationally, including this kind of legends as Willie Nelson plus Lyle Lovett. Her 2009 debut album "Take towards Sky" hit the best 20 on Billboard's jazz index charts. A musical kinship with Lovett brought about a duet on the break classic "Baby, It's Cold Outside" that the pair performed on travel and on "The Today Show with Jay Leno. "
Following vacation to bareMinerals' headquarters in San fran last summer, Edmonson published a song, "Bottom within your Heart" inspired by the actual brand's core belief together with their "Be a Induce of Beauty" platform centered around some text of empowermentwhich she is now performing on tour. "I seemed to be struck by bareMinerals' good quality passion to empower adult females through their makeup path, " says Edmonson. "I see that bareMinerals message around currently being your beautiful self out of your inside out affirms my belief our true greatness comes from whats already within us. "
Edmonson begins appearing on the brand's digital and web 2 . 0 platforms in March 2013, while also attempting to engage in unique brand activities such as: special live performances throughout designated bareMinerals boutiques, no cost downloads of select music, crowd-sourced makeup looks, various sweepstakes opportunities for admission to upcoming concert dates, extraordinary meet and greets, and additionally exclusive sampling initiatives. See www. bareMinerals. com/forceofbeauty to find out more on Kat Edmonson, plus upcoming events and actions.
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