Khroma Beauty with the Kardashians to be rebranded (Video)

After case and counter-suit, the Khroma Wonder brand by Khloe, Ellie, and Kourtney Kardashian, will receive a rebranding reported WWD concerning May 9. The rebranding comes after eight months of allowed by the law battles between Lee Tillett Inc. and additionally Boldface Licensing + Personalisation, the parent company associated with Khroma Beauty.

In 06 2012, Lee Tillett Inc. sent Boldface Licensing + Stamping a cease-and-desist letter this accused Khroma Beauty of unlawfully when using the name Khroma, as Shelter Tillett Inc. owns a firm of a similar title, Kroma Makeup. In profit, Boldface filed a fit against Lee Tillett, Inc and sought to enjoy a declaratory judgment from your District Court in California allowing Boldface additionally, the Kardashian sisters to hold rights to your Khroma Beauty name. It seems, Kroma Makeup name was rather crucial that you Lee Tillett Inc. and countersued and later sought-after $10 million in destruction.

Really? An entity that no-one has ever heard of is seriously planning to seek $10 million within damages? The case contains probably generated $10 mil in free advertising pertaining to Kroma Makeup. Case in point is certainly that upon visiting any Kroma Makeup website and simply clicking News and Media, where each and every beauty line lists links in their product reviews, Kroma Makeup has links to sites which have written about the Khroma against Kroma lawsuit. So simply because it stands Khroma Beauty can be rebranded and have a fresh name Kardashian Beauty!

Yvonne R. Mazzulo, All rights booked.

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