Dove climbs into the act with Park City Roll film Festival with fresh Color Care start (Video)

Dove Wild hair is premiering a fresh video short that celebrates the countless meanings of color along at the Dove Color Good care Salon this saturday. The salon, perhaps the Talent Resources Giving Suite open as a result of today, Jan. 18 by means of Jan. 20, 2013, brings color in the winter white landscaping of Park City's signature film festival and also marks the launch with the NEW Dove Color choice Care collection in which keeps colored hair vibrant for an estimated eight weeks.

"Just like films provide the power to enthuse viewers using vibrant and multicolored storytelling, the Dove Colour Care collection inspires women to achieve the vibrant sense of color, " reported David Rubin, representative of Unilever Curly hair Care. "This makes that Park City film festival the best backdrop for introducing women to the new Dove Color selection Care collection along with video short. "

At all the Dove Color Health care Salon, women will be handed a nourishing wash as well as blow dry having new Dove Color Maintenance systems. Celebrity stylist Matt Fugate will likely be on-hand offering pro hair services and tricks for maintaining vibrant and even luminous color. Women can also be able to enjoy adding a crop up of vibrant color therefore to their hair with clip-on colorful hair pieces.

Attendees will receive a first-look at a Dove Color Proper care video short, some 60-second commercial, in which chronicles real girl Kate Crofts while she describes just what different colors make up to her and additionally how these get her feel. Kate explains the correct way changing her hair color brings about various sides involving her personality and the feeling of freshly-colored hair might make even normal matters seem more lively. Blind since labor and birth, Kate's inspirational plot is filmed between vivid scenery to indicate to how she things color. It will become running online afterwards this month.

If youre not going to Park City this weekend youre able to still join within the fun. Whether a new radiant red, buttery golden-haired, bold brunette or simply other hue, there are particular ways women throughout the country can experience Dove Color choice Care including:

• Following @Dove to generate information on every day giveaways and real-time parlor updates from in these days through Jan. 20, 2013 using dovecolor
• Watching Kate Crofts during the new Dove Color choice Care video quick on Facebook. com/Dove after which sharing what color methods for them
• Checking out there behind-the-scenes photos with the Dove Color Treatment Salon and product tips about Facebook. com/Dove

Dove Color Maintenance systems contain a unique mixture of ingredients designed that will nourish and repair hair to support maintain beautiful researching color. Fiber Actives inside formula penetrate deep around the colored hair follicle to reconstruct harmed proteins, while Micromoisture Serum nourishes the surface cuticle layer going out of hair luminous, smooth and strong. The Dove Tone Care collection is consisting of four products accessible in food, drug, team and mass suppliers: Dove Color Hair shampoo, Dove Color Treatment Conditioner, Dove Color choice Care Daily Treatment plan Conditioner, Dove Colors Care Leave upon Conditioner.

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